game makers likes to nickel and dime you too

on one of my previous article, i was originally going to title it "pooping out games - now with ad supplements". but the topic warranted a whole separate article.

Sony, Double Fusion sign in-game ad deal
joystiq.com - July 10 2008

EA, Massive extend in-game ad deal through next two years
joystiq.com - Mar 18th 2008

Study: in-game advertiser says 82% of you don't mind in-game ads
joystiq.com - Jun 18th 2008

now, i'm not saying that the concept is bad. but if the game is going to be designed with ad's first, games second... (and i'm talking about the console market) then you shouldn't be in the video game business. in fact, i hope you go out of business. and i'm calling out the 82% acceptance study bull-$#!t - or they are not telling the whole story.

anyways, let's start with why advertising in video games is something we even need to think about.

Devs Need To Watch Advergaming, Corporate Training
gamasutra.com - October 29, 2008
"the games industry is worth over $40 billion worldwide"... "advertising is a $270 billion industry in the US"...

those are indeed impressive numbers. but i'm sure you've seen the myriad of negative posts, comments and replies about ads in games that all boils down to - if there are ads in the game, the game better be for free or waaaay less than the full sticker price. the fact that many consumers will not see a price break while the publishers will reap on both ends is causing a rift with gamers. the developers (not to be confused with the executive douche bags who happends to work at a video game company) also sees this and feels for the gamers.

Don't like in-game ads? Mercenaries 2 lets you blow that sh*t up
destructoid.com - July 21 2008

now, going back to the billions of dollars Gamasutra article, the speaker went on to say: "Get Involved -- Before Proctor And Gamble Forces You To" -- that has got to be one of the dumbest FUD scare tactic line i have ever heard. i say, go ahead, let P&G do it. it is going to be no different than what burger king has done back in 2006. it was beneficial for BK and i bet the parents loved it when the games were sold for less than the price of a whopper combo.

Eat Like a King. Play Like a King
xbox.com

Over 2 million BK games served
gamespot.com - Dec 20, 2006

Burger King profits up 40% thanks to video games
videogamer.com - Jan 31, 2007

so why does everyone (who isn't a gamer) want to shove ads down your gaming thumbs? i mean, i understand that product placement is a tried and true method of advertising. but do it for the right reasons - or else, the gamer will be thinking they just shelled out $60 bucks for a game that came with nag-ware; ad-ware; ad-banner; ad-supported; fill-in-the-blank-with-more-ads-shoved-down-my-throat-and-ruin-my-escape-from-reality-when-all-i-wanted-to-do-was-frag-my-friends-and-chain-saw-grubs-in-half-and-call-in-air-strikes all day.

was that last line annoying to read? good, because that's what your damn ads would feel like if i played your games. now, back to the douche bag execs who wants to nickel and dime you:

Microsoft contemplating for-pay Avatar accessories
joystiq.com - Aug 1 2008

Free-to-play Battlefield Heroes delayed
arstechnica.com - July 30 2008

EA's future plans for Spore: hope you like expansions
arstechnica.com - July 30 2008

EA would 'love' to charge for Spore parts ... I bet they bloody would
destructoid.com - July 29 2008

now, as for spore's expansion, i don't mind as long as the price is right for the new features. but if it's only for incremental features (such as madden football year after year) - then it better be for $20 or less. better yet - free or less than $10 DLC.

Activision: if we can't run a game into the ground, we don't want it
arstechnica.com - November 06, 2008

Kotick: Vivendi Titles Dropped Due To Lack Of Sequel Potential
gamasutra.com - November 6, 2008

Blizzard: We're Not "Milking" StarCraft
edge-online.com - October 13, 2008

yeah, that last one (starcraft) came at a time when everyone was wearing their sequels haters-pants on. but, and i am such a blizzard fan-boy, hope that all races will have some sort of playable campaign mode so you are not stuck with just one side of the story. it would make the game... well... sort of boring if you, say, only had to play the marine campaign mode to begin with. anyways, back to the player-haters:

Activision no longer cares about games it can't milk to death
destructoid.com - November 06, 2008
"Something tells me that if the videogames market has another crash like the famous one of 1983, Activision will have a big hand in its arrival. "

ok, now that was just uncalled for. the gaming crash of '83 was because of too many games in the market. and i mean, crap games. if you're saying diablo, starcraft and warcraft are going to cause a gaming crashing -- you're on crack. oh, wait -- those are blizzard's games. um... call of duty 6, uh... i guess, um... oh! there's guitar hero... on crack.

huh..., there aren't that many if you ask me. it seems you would have the power to pick and choose which games to buy and which to ignore. a far cry from flooding the market with a whole heap of random and $#!t games. and now, with download-able games -- there will never be another game glut crash when stores will refuse to stock games because of the limited shelf space. if anything, this will help propel games that are worthy of your precious gaming time to receive your attention instead of the shovel-ware garbage.